Services

What each service includes.

Two acquisition channels, the combined program, and one optional business-development service. Every plan includes the Executive Client Concierge relationship.

Managed Advertising

Firm-Owned Advertising

Google Search and Meta campaigns built and managed inside your firm’s own advertising accounts. Every qualified lead generated through those campaigns goes directly to the firm, and the account history stays with the firm.

What the firm receives

Google Search campaign management
Meta campaign management
Four monthly ad creatives
Conversion and call tracking
Weekly optimization
Monthly reporting
Lead-quality review
Executive Client Concierge
1. ScopeConfirm market
2. AccessConnect accounts
3. BuildCreate campaigns
4. LaunchApprove and activate
Ashford Reserve Lead Network

Qualified Lead Network

Receive an agreed percentage or a target volume of the qualified leads generated through Ashford Reserve’s public lead-generation assets. The firm does not fund or manage advertising campaigns of its own under this service.

What the firm receives

Practice-area targeting
Territory options
Percentage or target-volume allocation
Direct lead routing
Quality and disposition review
Monthly source reporting
Agreed qualification criteria
Executive Client Concierge
1. DefineChoose market
2. TermsAgree allocation
3. RouteConnect destination
4. ReviewTrack quality
Combined Program

Dual Channel Growth

The firm receives every qualified lead from its own campaigns plus its contracted share of qualified leads from the Ashford Reserve network. The two sources stay separately identifiable so quality and scaling decisions can be made on evidence.

What the firm receives

Everything in Firm-Owned Advertising
Contracted network allocation
Two-source quality review
Combined monthly strategy review
Budget and allocation recommendations
Reduced dependence on one source
Two-channel performance reporting
Executive Client Concierge
1. PlanDefine both channels
2. BuildLaunch campaigns
3. ActivateStart allocation
4. ScaleCompare and optimize
Optional Enhancement

Local Outreach Campaign

Business-development outreach to approved local businesses, referral partners or professional contacts, using verified business emails and personalized mail-merge fields. Available alongside any plan.

What the firm receives

Audience research
Verified business emails
Personalized messaging
Managed sending sequence
Reply routing
Monthly reporting
1. TargetDefine audience
2. ResearchBuild list
3. PersonalizePrepare sequence
4. SendMonitor replies
Next step

Put a plan together.

Choose a package, set an advertising budget and a lead allocation, and see the projected month before you speak with anyone.