Understand how firm-owned advertising, the Ashford Qualified Lead Network, Dual Channel Growth, planning projections, and onboarding are intended to work.
Firm-Owned Advertising uses Google and Meta campaigns funded for your firm, with ad-generated qualified leads routed to your firm. The Qualified Lead Network is a separate source of opportunities generated through Ashford Reserve’s public lead-generation assets and distributed under a custom agreement.
It combines firm-owned advertising with a contracted share or allocation from the Ashford Qualified Lead Network. The sources remain separately identifiable, while quality, intake outcomes, and scaling decisions are reviewed together.
The Firm-Owned Advertising model is designed around firm-controlled advertising accounts and long-term campaign data. Account access, billing, administrative permissions, and any existing account relationships are confirmed during onboarding so responsibilities are clear before launch.
Qualification criteria are agreed before launch and may include practice area, geography, matter type, basic eligibility, contact information, and other screening requirements. A qualified lead is an opportunity for the firm’s intake process to review; it is not a promised client or case.
No. Advertising auctions, market demand, competition, seasonality, intake speed, case fit, and conversion performance can change results. Planner outputs use conservative internal assumptions for scenario planning and are not guarantees.
It is confirmed separately through a custom agreement based on factors such as practice area, territory, expected allocation, qualification criteria, and exclusivity. An unknown network fee is not included in confirmed investment totals.
Yes. In Dual Channel Growth, the firm-owned media budget and the contracted network allocation are distinct. Either can be reviewed and adjusted without treating the two sources as one blended purchase.
It is critical. Response time, call handling, follow-up consistency, consultation scheduling, conflict checks, and case evaluation all affect whether a qualified opportunity becomes a signed client. Reporting is most useful when the firm provides timely disposition feedback.
The firm remains responsible for its professional obligations and approval of advertising content, claims, targeting, and intake practices. Ashford Reserve can support campaign administration and review, but the service does not replace advice from the firm’s ethics counsel or applicable bar authority.
Availability and eligibility depend on Google’s current categories, market coverage, screening, licensing, verification, and platform policies. Local Service Ads Management can support an eligible account, but approval and continued participation remain subject to Google’s requirements.
The process starts with a strategy and qualification review covering practice area, geography, accounts, tracking, intake, lead criteria, routing, reporting, and approvals. Launch timing depends on access, creative approval, tracking readiness, and any platform verification.
Yes. A firm can begin with Firm-Owned Advertising or a Qualified Lead Network agreement and evaluate adding the second channel later. The appropriate sequence depends on the firm’s market, intake capacity, existing lead sources, and growth priorities.
These official resources help frame account access, platform eligibility, and professional-responsibility considerations. Rules and platform requirements can change.