Managed Advertising + Qualified Lead Generation

Build your firm’s advertising engine. Add our qualified lead network.

Explore expected qualified leads, signed clients, and monthly revenue using one simple planner. Then choose Firm-Owned Advertising, the Qualified Lead Network, or Dual Channel Growth.

Use Growth PlannerCompare Strategies

Choose Your Growth Strategy

Compare each program in full, then select the acquisition model that fits your firm.

01

Firm-Owned Advertising

Build a client acquisition channel your firm owns.

Ashford Reserve manages Google Search and Meta advertising campaigns under your firm’s accounts. Your firm owns the campaigns, data, audiences, and every qualified lead generated through those campaigns.

Best For

Firms that want full ownership of their advertising infrastructure, campaign data, and qualified leads.

What You Receive
  • Google Search campaign management
  • Meta advertising campaign management
  • Four new ad creatives every month
  • Campaign setup and strategy
  • Keyword management
  • Audience management
  • Conversion tracking
  • Call tracking
  • Weekly campaign optimization
  • Monthly performance reporting
  • Lead-quality review
  • Ongoing campaign recommendations
Key Benefits
  • Your firm owns the advertising accounts
  • 100% of ad-generated qualified leads belong to your firm
  • Campaign history and audiences build over time
  • Advertising budget stays under firm control
  • New creative is produced consistently
  • Performance can improve through testing and optimization
  • Results remain clearly separated from Ashford Lead Network leads
Pricing$300/month management

This fee covers campaign management, creative production, tracking, optimization, and reporting.

View service details →
02

Qualified Lead Network

Receive qualified case opportunities without building your own advertising campaigns.

Your firm receives an agreed percentage or allocation of qualified leads generated through Ashford Reserve’s public lead-generation assets.

Best For

Firms that want additional qualified opportunities without relying only on their own advertising campaigns.

What You Receive
  • Contracted qualified lead allocation
  • Percentage-based options
  • Volume-based options
  • Practice-area targeting
  • Territory options
  • Lead qualification criteria
  • Direct lead routing
  • Source tracking
  • Lead-quality review
  • Disposition reporting
  • Monthly performance review
  • Allocation recommendations
Key Benefits
  • Adds a separate source of qualified case opportunities
  • Can support expansion into a new market
  • Can support expansion into a new practice area
  • Does not require the firm to manage advertising accounts
  • Allocation can be adjusted based on performance and capacity
  • Reduces dependence on one advertising platform
  • Gives the firm another source to compare lead quality
PricingCustom agreement

Pricing depends on practice area, territory, lead volume, qualification criteria, allocation structure, and exclusivity.

View service details →
03

Dual Channel Growth

★ Most Popular

The complete client acquisition system.

Your firm receives every qualified lead generated through its own Google and Meta campaigns, plus its contracted share of qualified leads generated through the Ashford Reserve network.

Two separate acquisition channels working together under one growth strategy.
Best For

Firms that want to build a long-term advertising asset while also receiving an additional stream of qualified case opportunities.

What You Receive
  • Everything included in Firm-Owned Advertising
  • Google Search campaign management
  • Meta advertising campaign management
  • Four new ad creatives every month
  • Campaign setup and strategy
  • Keyword and audience management
  • Conversion tracking
  • Call tracking
  • Weekly campaign optimization
  • Monthly performance reporting
  • Ashford Qualified Lead Network access
  • Contracted percentage or volume allocation
  • Practice-area options
  • Territory options
  • Direct lead routing
  • Source tracking
  • Lead-quality review
  • Disposition reporting
  • Combined two-channel performance review
  • Budget and allocation recommendations
  • Monthly growth strategy review
  • Ongoing scaling recommendations
Key Benefits
  • Two independent acquisition channels
  • 100% of qualified leads from firm-owned campaigns
  • Additional qualified leads from the Ashford network
  • Less dependence on a single lead source
  • More opportunities to compare lead quality
  • More flexibility to scale advertising, lead allocation, or both
  • Builds long-term campaign data while adding near-term opportunities
  • Helps identify the strongest markets
  • Helps identify the strongest advertising messages
  • Helps identify the strongest case types
  • Provides a clearer path to consistent qualified lead volume
  • Consolidates strategy and reporting across both channels
  • Gives the firm one coordinated growth plan instead of separate vendors
Pricing$799/month management
PLUS

Custom Qualified Lead Network agreement

The $799 monthly management fee covers coordination and strategy across both acquisition channels.

It Includes
  • Google Search management
  • Meta campaign management
  • Four monthly ad creatives
  • Conversion and call tracking
  • Weekly optimization
  • Lead Network coordination
  • Lead-routing oversight
  • Two-channel performance reporting
  • Lead-quality comparison
  • Budget and allocation recommendations
  • Monthly growth strategy review
View service details →

Growth Planner

Move one slider. The portal estimates how monthly advertising investment may translate into qualified leads, consultations, signed clients, and revenue.

$500$1,690$10,000
Simple assumptions: lead cost, consultation rate, close rate, and client value are set internally by practice area. The prospect does not need to enter them.

Planning projections use conservative internal assumptions and are not guarantees.
Cost per qualified lead$150
Qualified Leads11.3
Consultations4.8
Signed clientsAbout 1
Estimated monthly revenue$13,656
Confirmed investment$1,990

Why Dual Channel Growth is stronger

The channels are separate, but using both gives the firm more ways to generate and compare qualified opportunities.

Firm-Owned Advertising

Every qualified lead generated through the firm’s own Google and Meta campaigns goes directly to the firm.

+

Ashford Qualified Lead Network

The firm receives the contracted percentage of qualified leads generated through Ashford Reserve’s public lead-generation assets.

Reinforcing benefit

Comparing both channels reveals which case types, markets, and messages deserve more budget or lead allocation.

Investment

Simple base pricing with optional additions.

Managed Advertising

Google Search + Meta

$300 / month management
Google Search management
Meta campaign management
4 new ad creatives monthly
Tracking and reporting
Weekly optimization
Lead feedback review
Recommended starting media: approximately $1,690/month, adjusted by practice area and market.

Build Your Plan

Fine-tune the selected growth package, advertising investment, and optional enhancements.

Recommended Media Budget

Set your monthly advertising investment

Adjust the budget to see how projected outcomes change.

$1,690
$500$10,000
Optional Enhancements

Add support when your firm needs it.

These optional services remain separate from the selected primary package.

+Premium Campaign CreativeA larger special-format campaign asset for a major promotion, seasonal campaign, or higher-production concept.
$150 per creative

What Happens Next

A clear four-step path from strategy through ongoing optimization.

01

Strategy Call

We review your firm, practice area, geography, existing lead sources, and growth priorities.

02

Campaign and Routing Setup

We connect accounts, build campaigns, configure tracking, and establish lead-routing rules.

03

Launch

The selected advertising campaigns and lead-allocation structure are activated.

04

Monthly Optimization

We review lead quality, conversion performance, creative results, budget, and allocation recommendations.